The target market of trade and export of aromatic and medicinal herbal extracts is highly dependent on the type and application of the products. These products are used in cosmetic, health, pharmaceutical and nutrition industries. Target markets usually include countries with a tradition of using traditional and natural medicine, dynamic cosmetics and health markets, and markets seeking natural and organic products. Aromatic and medical herbal extracts products include all kinds of herbal extracts, essential oils, extracts, perfumes and herbal raw materials used in various industries. The process of producing herbal spirits includes harvesting plants, extracting spirits in different ways (such as distillation, extracting in the form of extracts), refining and packaging the products. Exporting generally includes providing high quality products, developing a distribution network, obtaining necessary permits, checking relevant laws and regulations in the destination country, planning logistics, and conducting business negotiations with foreign partners. Trade and export of aromatic and medicinal herbal extracts have advantages. These benefits include creating added value in the production chain, creating employment, developing the domestic industry, improving the level of technology and technical knowledge, earning currency and economic growth.

It is very important to comply with the laws and regulations related to the production, packaging, labeling and export of herbal spirits. In the herbal spirits industry, obtaining relevant certificates can give customers more confidence in the quality and safety of your products. Using national and international standards, such as organic production standards, ecological labels, etc., shows your commitment to the quality of the products. Due to the growing trend of paying attention to natural and organic products, the effort to realize sustainability can be influential in the success of herbal spirits business. This includes being economical, protecting natural resources, managing biomass resources, protecting plant species and respecting local communities. Knowing your competitors and analyzing the market will help you better understand demand, trends and competitive advantages. This information can help you make strategic decisions such as pricing, new product development, and market development. Creating and maintaining effective communication with customers through social media, websites, publications, blogs and related events can help you improve your marketing and sales. Listening to customers' opinions and feedback and responding to them is also important for building trust and business growth.

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In Middle Eastern countries, traditional medicine and herbal treatments are among the oldest and most important treatment methods. In some religions, such as traditional Iranian medicine (Iranian medicine), traditional Arabic medicine and traditional Indian medicine, herbal extracts are considered as one of the main therapeutic tools. These classifications have arisen due to the therapeutic effects and properties of plants in these cultures and religions. In some religious ceremonies and rituals in the Middle East countries, it is common to use herbal spirits. In religious ceremonies such as prayer, worship, wedding ceremony, circumcision ceremony and other important events, the use of herbal extracts may be used to give a pleasant smell, purification and relaxation. Perfumery in the Middle East has a long and valuable history, and the use of herbal extracts in the preparation of perfumes and fragrances is very common. Some religions and cultures of the Middle East, such as Islam and Christian religions, consider the good smell and natural fragrance to be holy and desirable and give importance to it.

Ancient civilizations such as ancient Egypt , Sumerians, Babylonians and Greeks have benefited from the oldest historical references for using herbal extracts. Ancient works show that these civilizations used perfumes such as thyme perfume, saffron perfume and chamomile perfume. Throughout history, various traditional medicine systems such as traditional Middle Eastern medicine, traditional Indian medicine, traditional Chinese medicine and traditional Greek medicine have been sufficiently developed and the use of herbal extracts has been common in these systems. People's experience and therapeutic observations have helped to gain knowledge about the healing properties of plants and the distillation of their decoctions. Ayurveda, or the traditional Indian medicine system, which has a history of more than 5,000 years, considers the use of herbal extracts as a valid treatment. Ayurveda emphasizes that each plant has unique healing properties and by distilling their decoctions, it is possible to prepare spirits with beneficial properties. Throughout history, the development of pharmaceutical science and a better understanding of the chemical composition of plants has contributed to the production of herbal extracts in the modern era. Today, herbal extracts are used as natural and non-essential products by pharmaceutical companies and cosmetic companies.
 

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Plant extracts and spirits are old and important sources in natural, commercial and market products production industries. They are used in many industries, including pharmaceutical, cosmetic, perfumery, food and beverage industries. Herbal essences and extracts are used as main components in the production of herbal medicines and nutritional supplements. It is a large industry that has a significant market worldwide. The demand for herbal medicinal products is continuously increasing due to the presence of natural elements and their therapeutic properties. Plant essences and extracts are used in the production of cosmetic products such as creams, lotions, shampoos, soaps and skin care products. This industry is also growing and the demand for natural and herbal products in this area has increased. Herbal extracts are used as raw materials in the production of perfumes and colognes. Some plants have a special scent that is used to produce natural perfumes. The global perfumery market is also very wide, and the use of herbal extracts is of particular importance in this industry.

WTO publishes reports and statistics on world trade. You can visit the official website of the WTO and find information related to the trade of extracts and spirits in the section of statistics and reports. Various United Nations organizations, including the United Nations Commission on Trade and Development (UNCTAD) and the Food and Agriculture Organization (FAO), publish statistics and reports related to the trade in extracts and spirits. You can visit the website of these organizations and search for the information you need. Organizations such as the World Health Organization (WHO) and the International Plant Health Organization (IPPC) also publish statistics and information about the trade in spirits and extracts. You can visit the official websites of these organizations and look for the information you need. Reports and research articles in the field of international trade and related industries can be good sources of information. You can use reputable academic databases such as Google Scholar, ResearchGate and other similar sources.

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Success in the trade and marketing of herbal extracts and traditional spirits in global markets requires compliance with various principles and strategies. First, you need to know your target market well. Examining the needs, preferences and behavior of consumers in different markets, evaluating competitors, studying the relevant laws and regulations and understanding the success factors in that market are among the actions you should take. To compete in the global market, you must offer high quality products and international standards. This includes using quality plants, manufacturing with standardized methods, strict quality control and providing products with specific compositions and properties. It is very important to create a strong and unique brand for your products in the global market. This includes logo design, attractive packaging, providing added value, creating a strong brand identity and communicating effectively with customers. Using social media, internet and online space to communicate with customers and advertise your products is very effective. Planning and implementing digital marketing strategies, creating engaging and useful content, building an online community, and utilizing targeted social media advertising can help you attract new customers and increase brand awareness.

Establishing cooperation with local agents and distributors in global markets can help you to facilitate the entry and distribution of your products in those markets. These partnerships help promote and sell your products on a larger scale. Choosing the right marketing strategy, including pricing, advertising, distribution and promotion of your products, is very important. Examining competitors, SWOT analysis, identifying strengths and weaknesses of competitors, determining your strengths and using them, researching successful marketing methods in the relevant industry and setting a strategy based on them are actions that you should pay attention to. Maintaining and improving relationships with existing customers and attracting new customers is very important. Providing superior customer service, continuous support, holding contests and special discounts, providing suitable purchase conditions and satisfying existing customers are among the actions that can be taken in this field. In global markets, compliance with relevant laws and regulations is very important. Ensure that your products are compliant with relevant standards and regulations, as well as obtain the necessary permits and licenses to manufacture and supply your products to target markets.

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