Success in the trade and marketing of herbal extracts and traditional spirits in global markets requires compliance with various principles and strategies. First, you need to know your target market well. Examining the needs, preferences and behavior of consumers in different markets, evaluating competitors, studying the relevant laws and regulations and understanding the success factors in that market are among the actions you should take. To compete in the global market, you must offer high quality products and international standards. This includes using quality plants, manufacturing with standardized methods, strict quality control and providing products with specific compositions and properties. It is very important to create a strong and unique brand for your products in the global market. This includes logo design, attractive packaging, providing added value, creating a strong brand identity and communicating effectively with customers. Using social media, internet and online space to communicate with customers and advertise your products is very effective. Planning and implementing digital marketing strategies, creating engaging and useful content, building an online community, and utilizing targeted social media advertising can help you attract new customers and increase brand awareness.

Oud or Oud wood is an extract extracted from some species of Aquilaria trees. This extract is used to produce expensive perfumes and spices, and due to its scarcity and legal restrictions, it is one of the most expensive herbal extracts. Styrax is a herbal extract extracted from Styrax trees. This extract is used in the perfumery, soap making and therapeutic industries and has a high value due to its scarcity and limited supply. To succeed in global markets, you should always invest in research and development of your products. Updating formulations, providing improved versions of products, producing new and varied products, applying new technologies and responding to the needs of new customers are among the actions that you should consider. In the world markets, some herbal extracts and traditional spirits are in high demand and have more fans for their medical and cosmetic properties. Some examples of the best-selling herbal extracts and spirits in the world are:

• Borage oil is one of the popular traditional oils known for its anti-inflammatory, antiseptic and soothing properties. This borage scent is mainly used in perfumery, cosmetic and health industries.
• St. John's wort is used in various industries due to its anti-inflammatory and antiseptic properties. Among its common uses, it can be mentioned in the cosmetic and health industries, pharmaceutical industries and Food production.
• Fennel is commonly known for its relaxing and anti-stress properties. This perfume is widely used in perfumery, food and pharmaceutical industries.
• Peppermint Herbal distillate is used in various industries due to its cooling and anti-inflammatory properties. Among the common uses of peppermint, we can mention cosmetics, food and pharmaceutical industries.
• Green tea extract is very popular in the world market due to its anti-oxidant and anti-inflammatory properties. This perfume is used in cosmetics, food and pharmaceutical industries.

In the trade of herbal extracts and traditional spirits in global trade, there is a set of mandatory standards and requirements that must be met. These standards and requirements are usually set to protect public health, ensure product quality, and gain consumer confidence. Production standards include things such as the use of quality plants, proper collection and processing, use of standard methods of extracting and preparation of extracts, quality control at each stage of production, determination of content and properties of products, use of permitted additives and compliance with health and safety conditions. . These standards include compliance with laboratory and analytical standards, determining the minimum amount of active ingredients, determining the maximum amount of pollutants and toxins, evaluating the stability and stability of the product during its useful life, the existence of quality certificates such as GMP (Good Manufacturing Practice) and ISO (International Organization for Standardization) and other related certificates.

Establishing cooperation with local agents and distributors in global markets can help you to facilitate the entry and distribution of your products in those markets. These partnerships help promote and sell your products on a larger scale. Choosing the right marketing strategy, including pricing, advertising, distribution and promotion of your products, is very important. Examining competitors, SWOT analysis, identifying strengths and weaknesses of competitors, determining your strengths and using them, researching successful marketing methods in the relevant industry and setting a strategy based on them are actions that you should pay attention to. Maintaining and improving relationships with existing customers and attracting new customers is very important. Providing superior customer service, continuous support, holding contests and special discounts, providing suitable purchase conditions and satisfying existing customers are among the actions that can be taken in this field. In global markets, compliance with relevant laws and regulations is very important. Ensure that your products are compliant with relevant standards and regulations, as well as obtain the necessary permits and licenses to manufacture and supply your products to target markets.