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Marketing in Food market of Middle East
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Considering the importance of providing food and drink products in human survival, food industry in its general sense is one of the first industries in human history and is considered one of the basic industries. In addition to the general conditions governing the packaging industry, the packaging of food products has its own special conditions. Today, Asia has become one of the hubs of food production in the world, and some of its food production brands are among the world's most prestigious brands.
Food market challenges in the Middle East and West Asia
The scars of war are still open in several Middle Eastern and North African countries, and since 2011, when the food price crisis of 2008-2009 and 2010-2011, which exacerbated already existing economic and political grievances, led to unrest in Tunisia, Egypt And beyond that, there is.
The food industry is one of the largest industries in the world. It makes sense because we all need food every day. But this industry has also become one of our biggest problems. Manufacturers have started to put a lot of pressure on their quantity, while ignoring the quality of their manufactured products. Fortunately, there are companies that care about the health of their consumers. Poya Vision is one of the companies importing raw materials for the food industry. The priority of this company is the health of its customers and offers them quality products. Today, the food industry has become very diverse and its production ranges from small, traditional and family activities that are very busy, to large, capital-intensive and mechanized industrial processes.
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- Afghanistan Food Market
- Armenia Food Market
- Azerbaijan Food Market
- Bahrain Food Market
- Egypt Food Market
- Georgia Food Market
- Iran Food Market
- Iraq Food Market
- Israel Food Market
- Jordan Food Market
- Kuwait Food Market
- Lebanon Food Market
- Oman Food Market
- Pakistan Food Market
- Qatar Food Market
- Saudi Arabia Food Market
- Syria Food Market
- Turkey Food Market
- United Arab Emirates Food Market
- Yemen Food Market
Food culture of Asian people
Asia is a big and diverse continent; This region, which is bounded by Turkey in the west, Japan in the east, Kazakhstan and Mongolia in the north, and Indonesia and East Timor in the south, has diverse culinary traditions. Asian consumer food spending will double to more than $8 trillion by the beginning of the new decade compared to $4 trillion in 2019. In this way, Asia will become the largest food and beverage market in the world. According to this report, Asia will be home to 4.5 billion people by 2030 and will accommodate 65% of the world's middle class. $1.55 trillion in investment will be needed by 2030 to meet Asia's growing food demand.
It should be said that businesses related to the food industry in Asia, especially those related to basic products and seasonings, have a great impact on the prosperity of this industry in the old continent. In Asia, particularly in Singapore, Japan and China, consumer focus on health is being driven by increasing disposable income, technological innovations in food and beverages, and supportive government policies to increase demand for plant-based alternative products in Asian markets.
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Food culture of Muslim and Arab people of West Asia
Food and nutrition have been taken into consideration in religious teachings like other subjects. The origin of food is from God, which is given to humans for health, continuity of life and ability to perform tasks. Explaining how to eat and drink and use divine blessings is one of the most important categories of Islamic lifestyle.
Fresh, healthy, nutritious, rich in substances necessary for the body and aromatic are the characteristics that have made Middle Eastern cuisine famous in the world. Today, the people of the world are interested in getting recipes for these dishes. Middle Eastern food has many surprises hidden in it, so to test the best taste of the food, it is better to eat it in the traditional way. Considering the freshness, health, nutrition and aromatic nature of Middle Eastern foods, it is not surprising that in the last decade, the people of the world have developed a strong desire to consume this type of food.
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Review of food security in the Middle East
Considering the importance of providing food and drink products in human survival, food industry in its general sense is one of the first industries in human history and is considered one of the basic industries. Population expansion, increase in public welfare, change in eating habits and lifestyle are among the most important factors affecting the growth of this industry at the global level after the technological revolution of the 21st century. In all countries of the world, the food industry has a significant impact on creating employment and added value, and the Middle East is no exception to this rule.
The Arab world, which has not yet been able to recover from the effects of the epidemic and severe droughts in several North African countries, is now facing the highest increase in product prices due to the war. According to what has been received from news sources, if the war continues, the problem of providing grain for the countries of West Asia and North Africa will intensify because there is practically no alternative for providing grain in the short term.
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Modern food production and packaging in West Asian countries
In addition to the general conditions governing the packaging industry, the packaging of food products has its own special conditions. The food packaging industry is widespread not only in the Middle East but also in the whole world, and it is one of the industries that the modern lifestyle needs a lot. These days, production lines seek to use more modern devices and eliminate human intervention in the production process. The future of production without the intervention of human hands is very popular. It means that the less the involvement of human forces in the production of a product, the more fans it will attract.
In general, there are critical equipment in the food and beverage factory at every stage. From simple ovens and conveyor belts to complex bottling and packaging machines, the food and beverage industry and all types of food production lines depend on industrial-scale food production equipment.
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Asian food manufacturers
Today, Asia has become one of the hubs of food production in the world, and some of its food production brands are among the world's most prestigious brands. These factories and food product manufacturers all produce independently. It should be noted that the information and statistics presented here are as of the time of publication of this article and will certainly change in the future.
According to the research conducted by the Euro Monitor market, today the Iranian brand Kale is ranked among the 50 world food supply brands, along with many well-known global brands such as Dent, Maggi, etc. Kale brand has taken the 48th place in the world food industry. Asiashore Food Industries operates in the field of food production with the Iranian brand Taravat. With the production of 13 product groups and more than 120 types of diverse and high-quality packaging, this company is one of the companies that provides a complete product basket to the consumer. The freshness of product exports to Canada, Holland, Malaysia, Turkey, Afghanistan and Iraq is in its portfolio.
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