The industry of handmade furniture and wooden products is a very large market and its value is in the billions of dollars. Due to the high demand for quality and unique handmade wooden products, this industry has grown and developed tremendously. Some countries are leaders in the production of handmade wooden furniture and artifacts. Italy, France, Japan, China, Iran, Brazil, America and Germany are among the countries that are active in this industry and produce high quality and unique design products. Due to the importance of design and quality in the industry of handmade furniture and wooden products, the competition in the global market is very intense. In order to attract customers and compete with others, manufacturers should pay attention to innovative design, high quality and competitive price.

In the furniture and wooden products industry, design and styling also play an important role. From classic to modern and contemporary styles, there are various products in this industry. Also, the furniture and wood products industry can influence local cultures and traditions and produce products inspired by these cultures. Due to the growing need for sustainable and environmentally friendly products, the furniture and wood products industry is also striving to use recycled materials, circular wood (wood produced from managed forests) and more sustainable manufacturing methods.

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One of the key factors in furniture marketing is unique design and high quality. Beautiful, innovative designs that match modern design trends can increase the appeal of furniture. Also, the use of quality materials and compliance with manufacturing standards increases customers' trust in the brand. Advertising in various media, including television, radio, online media, and furniture magazines, can be effective in increasing customer awareness of your brand and products. Beautiful pictures, attractive videos and detailed descriptions of the benefits and features of furniture can attract customers.

Collaborating with famous furniture designers can help you promote your brand in the wood products industry. Besides, you can use other methods as well. Creating a professional website and online store allows you to offer your products to customers online. Providing quality images, detailed descriptions, and an easy-to-buy system can improve customers' online shopping experience. Establishing cooperation with local sellers and representatives in different countries and regions will help you make your products more widely available to customers. Providing strong after-sales service to customers, including maintenance, quick delivery of products, and responding to customer complaints and requests, can help build customer trust and loyalty towards the brand. Cooperating with domestic architects and participating in large construction projects and hotels can give you access to international markets and increase your brand reputation. Using high quality raw materials can increase the quality and value of your brand. Establishing strong relationships with reliable suppliers and strict quality control of raw materials is of particular importance.

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To enter foreign markets, your products must meet valid quality standards. Check if your products comply with national and international standards such as ISO 9001 or CE (Conformité Européene). To export furniture and wooden products, you should check the export and import laws of your country and the destination country. This includes regulations on import licenses and permits, trade restrictions, taxes and customs. Make sure that the intellectual property rights for your designs and patterns are protected in the destination country. Check whether you need to register your designs and samples or use correspondence related to the protection of intellectual property rights. Wood products must meet appropriate safety standards such as ANSI/BIFMA and EN 1335 standards for the furniture industry. These standards are related to the performance, stability, resistance and safety of products.

Check if you comply with the labels and brands required for export to the destination country. Some countries may require labels such as CE mark or FSC mark on wood products. Before entering foreign markets, check if your products are compatible with the cultural diversity and tastes of the target market. Different markets may have different design, color, size and style preferences. Ensure that complete technical specifications and product information are available to external customers. This includes information such as dimensions, materials, colors, features, installation and maintenance procedures, and warranty conditions. Ensure that after-sales service is available to external customers. This includes the ability to provide spare parts, repair services, and technical support.

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Researching and analyzing different markets can help you identify target markets, which includes researching and analyzing factors such as market size, industry growth, competitors, demand and supply, customer preferences, pricing, and economics in different countries. You can use statistical sources, market reports, business research, industry websites, and local statistical data. Communicating with potential customers and local merchants in target markets can provide valuable information about market needs and demands. You can connect with customers and businessmen by attending international trade shows, participating in conferences and industry events, or through social networks and business websites, and benefit from their experiences and opinions.

For product testing, you can present samples of your furniture and wooden artifacts to customers or target groups and collect their opinions and feedback. You can supply samples to customers at showrooms, dealerships, stores, or through labs and research groups. By analyzing the feedback, you can identify the strengths and weaknesses of your product and make the necessary improvements. To test the market, you can launch your products in the real market and check their performance and responsiveness. You can provide access to the distribution channels of your products in cooperation with stores and be in direct contact with customers. By evaluating the performance of the products in the market and taking into account the feedbacks of the customers and sales, you can make the necessary changes in the products and marketing strategies.

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