One of the key factors in Furniture marketing is unique design and high quality. Beautiful, innovative designs that match modern design trends can increase the appeal of furniture. Also, the use of quality materials and compliance with manufacturing standards increases customers' trust in the brand. Advertising in various media, including television, radio, online media, and furniture magazines, can be effective in increasing customer awareness of your brand and products. Beautiful pictures, attractive videos and detailed descriptions of the benefits and features of furniture can attract customers.

One of the effective ways to compete with famous brands is to offer high quality products. Paying attention to manufacturing details, using quality raw materials and strict production quality control can attract customers' trust in your brand. Focusing on unique and innovative designs can set you apart from your competitors. Try to offer furniture designs and styles that are unmarketable in the market and have a special appeal. Some brands may be expensive. You can attract customers by offering a more suitable and competitive price. Market research and competitive pricing can help you attract new customers. Using strategic marketing methods can help you compete with established brands and manufacturers. It is important to do market research, understand your target customers and explain the benefits and unique features of your products. The stages of furniture branding and marketing are:

• Start getting detailed information about foreign furniture markets. Check what types of products are popular in those markets, what trends are being followed in the furniture industry, and what changes have been made in the design and style of products according to the needs and tastes of the local community.
• By identifying competitors in foreign markets, including local and international furniture manufacturers, examine their plans and strategies. This helps you gain a better understanding of your competition and your unique advantages.
• According to your target market, determine the needs and desires of customers. Find out what types of furniture are in demand in the foreign market, what colors and designs are popular, and what features are most popular. This information will help you better match your products to the market.
• To enter foreign markets, it is very important to create a strong and reliable brand. Branding helps you gain the trust of customers and become known as a reliable and well-known name in the market.
• You can cooperate with local suppliers to enter foreign markets. This includes building relationships with local suppliers, sourcing raw materials, and collaborating on product distribution and sales. Working with local suppliers will help you better understand how local markets work and what strategies are available to enter them.
• Social media and the Internet are powerful tools for international marketing. Using these media to communicate with international customers, promote your products and brand, promote sales and attract new customers is very effective.
• In foreign markets, local culture and language are very important. To be successful in these markets, it is very important to pay attention to the culture and habits of local customers, correctly translate the content and use the local language.
• Participating in exhibitions and events related to the furniture industry in foreign markets is a great opportunity to communicate with international clients and colleagues. These events allow you to showcase your products, get customer feedback, and expand international connections.
• Entering foreign markets may require significant investment. Therefore, plan your financial resources management carefully and make sure you have the financial ability to advertise, develop and distribute your products in foreign markets.
• Foreign markets have certain changes and risks. Therefore, you must be flexible and able to adapt to market changes. Also, predicting future market trends and changes makes it easier to plan appropriately and make strategic decisions.

Establishing a strong after-sales service system can differentiate you from your competitors and win customers' trust. Better maintenance and customer support after purchase can help you retain customers for future purchases. Using high-quality raw materials and innovation in the production process can differentiate you from your competitors. Research and development to improve production methods and use new materials can allow you to achieve more competitive advantages. Participating in exhibitions and events related to the furniture industry is an opportunity to introduce your products and your brand to a large audience of customers and sellers. In these events, you can introduce visitors to the designs, quality and benefits of your products. A presence on popular social networks, such as Instagram, Facebook, Twitter and LinkedIn, allows you to connect with a large population of potential customers. By publishing attractive images and content, you can promote your brand and get feedback and opinions from customers.

Keeping up to date with new technologies and using them in your manufacturing process can help you make major improvements in the quality and efficiency of your products. Using smart production methods, automation and process optimization can help you compete with old brands and manufacturers. Communicating closely with customers and checking their opinions and feedback can help you improve your products according to their needs and desires. Continuous communication with customers and building direct connections can help you strengthen customer relationships and improve your marketing and sales. Using the online space for advertising, sales and communication with customers is very important today. Creating a professional website, using social networks, online store and other virtual solutions, can help you to expand the reach of the market and new customers. Networking with other manufacturers and suppliers can help you gain information, improve processes, and create strategic partnerships. Attending exhibitions, conferences and industry events can also be a good opportunity to build more relationships with the handmade furniture industry and well-known manufacturers.

Collaborating with famous furniture designers can help you promote your brand in the wood products industry. Besides, you can use other methods as well. Creating a professional website and online store allows you to offer your products to customers online. Providing quality images, detailed descriptions, and an easy-to-buy system can improve customers' online shopping experience. Establishing cooperation with local sellers and representatives in different countries and regions will help you make your products more widely available to customers. Providing strong after-sales service to customers, including maintenance, quick delivery of products, and responding to customer complaints and requests, can help build customer trust and loyalty towards the brand. Cooperating with domestic architects and participating in large construction projects and hotels can give you access to international markets and increase your brand reputation. Using high quality raw materials can increase the quality and value of your brand. Establishing strong relationships with reliable suppliers and strict quality control of raw materials is of particular importance.