Marketing in Middle East market
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Three countries, Saudi Arabia, Egypt and Morocco, ranked first among the Arab countries in the region in attracting tourists. The total number of foreign tourists in the Middle East in 2012 was reported at 52 million, a decrease of 5% due to tensions and unrest in the region.
Egypt was able to re-establish itself among the tourist countries in 2012 with an 18% growth rate, after overcoming the turbulent period that led to the fall of the "Hosni Mubarak" regime and the overall security situation in the country.