Marketing in United Arab Emirates Market
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The UAE is a monarchy in southwest Asia and east of the Arabian Peninsula. The UAE is bordered by several countries and is known as an important country due to its geographical location due to its location in the south of the Persian Gulf.
To make you more familiar with the UAE, we need to mention a few things. The capital of the UAE is Abu Dhabi and the official language of this country is Arabic. Although Arabic is legally the official language of the UAE people, other languages such as Chinese, English, Hindi, and Urdu are also widely spoken in the UAE. The official religion of the UAE is Islam and about 96% of the people of this country are Muslims. The UAE is in an extraordinary economic situation and is referred to as a developing country. The UAE has the largest oil reserves in the world and its per capita GDP is equal to that of the rich countries of Western Europe. The transparency and security of the economy in this country have caused many large international companies to come to the UAE and operate in this country. The UAE is politically an absolute federal monarchy.
History, politics, and geography of the UAE
First, it is better to get acquainted with the different characteristics of the UAE so that we can export to Dubai with a better strategy. Geographically, the country is mostly surrounded by water. The UAE has access to the Persian Gulf on one side and the Oman Sea on the other.
Saudi Arabia and Oman are two countries that have land borders with the UAE and water borders with Qatar and Iran. The climate of this country on the Persian Gulf, like other countries, is hot and dry and desert. However, its eastern regions are more temperate and mountainous.
However, only a very small part of its land can be cultivated, which has made the UAE one of the importers of agricultural and food products. Historically, the country has always been the focus of various powers, the latest example of which was Britain.
After the withdrawal of Britain, it gained its independence in 1971 and is still ruled by the Al Nahyan dynasty. Thus, there are not many political parties and currents in the UAE, and the power system is quite centralized.
People of the UAE; Cultural, social and demographic characteristics
Iran's southern neighbor is one of the most demographically unique countries. Because non-Emirati people have a larger share of the population than genuine Emirati people.
Non-Emirati people are people from all over the world who have migrated there for work, investment, and economic opportunities. Therefore, culturally and socially, we are facing a very diverse country that includes a combination of different ethnicities, religions, and cultures.
The diversity of cultures in the UAE, especially Dubai, has made it easier for most people to form business relationships. The table below shows the population of the UAE in 2019 and its cultural and social characteristics.