Traditional hand-embroidered bags and shoes have certain characteristics and details that distinguish them from industrial products. Manufacturers can maintain and emphasize these features to increase their competitive advantage. For example, special hand-embroidered designs and maps, use of natural and local materials, precise and artistic hand-stitching, and preserving the culture and history of the product can be advantages that do not exist in industrial products. To compete with industrial products, manufacturers must maintain high quality in their products. This includes using quality materials, precise and cost-effective tailoring, and providing products with excellent finishing. Providing a high quality product can lead to positive publicity through satisfied people and spreading positive news about the product.

Instead of focusing on one type of traditional bag or shoe, manufacturers can offer more diverse products. It includes a variety of designs, colors, sizes and styles. By offering a variety of options, manufacturers can meet a wider range of customer needs and give them more choice. Using unique and creative marketing strategies can increase competitiveness. This includes building a strong and recognizable brand, using social and online media for advertising and promotion, participating in international exhibitions and events, and building strong relationships with local and international customers and stores. Establishing cooperation with fashion designers and local and international designers can help to develop new and attractive designs and patterns. This collaboration can help innovate and update products and make them reflect new fashion and trends.

Using technology and automation in production processes can help improve quality and productivity. This includes the use of advanced machinery for certain parts of production, the use of management and digital software to improve business processes, and the use of online stores to access global markets. Producers can prepare to compete in the global market by developing exports and international marketing. This includes knowing the target markets, researching the needs and desires of international customers, advertising and selling in target countries and regions, and establishing business relationships with importers and distributors around the world. Training and improving the skills of local artisans can help improve quality and creativity in production. This includes learning new hand embroidery techniques, exploiting new designs and patterns, improving production processes, and accessing educational and technical resources.

Proper marketing and promotion for traditional local hand-made bags and shoes is an important challenge. It is important to be aware of the existence of these products in the world markets and transfer their artistic and cultural value to international customers. For this purpose, there is a need for a proper marketing strategy, creating a distribution network, attending exhibitions and international events, and using social and online media. This can be time consuming and costly for small producers with limited resources. To develop the export of traditional local handmade bags and shoes, government support and incentive policies can be effective. This includes financial facilities, credit facilities, reduced taxes and import duties, export facilities and support for international marketing and advertising. Of course, dependence on government support may create problems for competition in the global market.

Protecting intellectual property rights is also a challenge in the global marketing of traditional local handmade bags and shoes. These products may have special designs, patterns and drawings that require protection. On the other hand, in international markets, the laws of intellectual property rights may be different and complex, and to protect the intellectual property rights of products may require a legal and expensive process. The taste of customers in the global market may change and lean towards modern and newer products. This could mean a decrease in demand for traditional local hand-made bags and shoes. Manufacturers should be able to respond to changes in customers' tastes and revise and update their products in order to have more effective marketing.

To enter the global markets, traditional bags and shoes must meet international technical and quality standards. This includes the use of quality materials, correct and cost-effective tailoring, and compliance with health and safety standards. This may be difficult for small and local handloom producers, as it may require large investments in improving processes and equipment. The global bag and shoe industry generally consists of large manufacturers and an industry that is associated with strong investments and advanced technology. In contrast, traditional local hand-stitched bag and shoe producers are generally smaller in scale and use traditional, manual techniques. This causes them to face direct competition with more economical and industrial products, such as sweeping bags and shoes.