The construction Paint market is growing globally. The increase in the construction process in developing countries and also after the economic boom in some developed countries is one of the main growth factors of this market. People's awareness of the negative effects of industries on the environment has increased the demand for green and environmentally friendly building paints. Paint manufacturers have also focused on producing low VOC paints without lead and inorganic mercury. The construction paint industry benefits from technological innovations. The use of advanced technologies such as self-healing paints, nano-paints, water-, heat- and chemical-resistant paints, production of high-coverage paints and permeable paints for different surfaces are among the recent developments in this industry.

Buyers are looking for a color that has high quality and stability. High-quality paints usually have resistance to scratches, decay, heat and water and do not peel over time. A color that has the ability to cover properly will be more attractive to buyers. Paints that completely cover the surface with a small number of layers are preferred. Colors that have good coloring and can create the desired color uniformly and prominently, will be more attractive to buyers. Colors that are easy to use and clean are preferred. Buyers appreciate colors that dry quickly and don't require detergents and time to clean. Types of construction colors are:

• Acrylic paints are composed of acrylic polymer and are very popular due to their properties of high projection, heat and water resistance, high durability and flexibility. Acrylic paints can be matte or glossy and are used to cover walls and ceilings.
• Latex paints consist of water-based latex polymers and are very suitable for indoor use due to the breathability of the walls, resistance to decay, moisture and decay. Latex paints are usually available in matte and non-glossy finishes.
• Oil paints are made from natural oils such as sesame oil or cotton oil. They are used to decorate wooden surfaces such as doors, windows and furniture. Oil paints are usually available in matte or semi-gloss finish.
• Alcoholic paints are based on alcohol and are used to cover surfaces such as metals, plastics and Glass . Alcohol-based paints are usually supplied in gloss.
• Epoxy paints consist of a combination of Resin and hardener and are used to cover surfaces that require high resistance to scratches, heat and Chemicals . Epoxy paints can be matte or glossy, and in some cases, they can also be decorative.
• Acrylic paints that have many fans in the construction industry. They have high resistance to moisture and water and are usually offered in matte and glossy form.
• Carbonate paints are produced based on calcium carbonate powder and are suitable for covering walls and ceilings. They come in matte finish.
• Silicate paints are prepared based on potassium silicate powder and are used to cover walls and ceilings. They come in matte finish.
• Silicone paints are prepared based on silicone polymers and are suitable for covering concrete and Cement surfaces. They come in matte or glossy finish.

Colors that do not change and remain stable after a period of use are considered. Buyers appreciate colors with high color stability to maintain the long-lasting beauty and strength of their surfaces. Having a wide range of colors in the market can make buyers more attractive. Buyers welcome the choice of various colors to create diversity and beauty in their interior and exterior decoration. These days, most buyers are looking for colors that cause the least harm to the environment. Paints with lower VOC content (organic compounds containing amines) and without lead and inorganic mercury are more attractive to buyers.

The concept of sustainability in building paints has grown significantly. Focusing on the production of recyclable paints, using natural raw materials and production with sustainable energy, in order to reduce negative effects on the environment, is of great importance. With the advancement of technology, smart and interactive colors have also entered the market. These paints can automatically change color, adjust lighting, record heat and control humidity. The use of natural and vegetable colors in construction colors is also growing. These colors have the least negative impact on the environment and human health and are usually known as biological colors or vegetable colors.