Despite a challenging global environment, India"s art and craft sector has shown resilience and potential for growth, particularly in exports. According to the recent data, exports of goods and services have increased significantly, with a 13. 4% growth in 2022 compared to the previous year. The sector"s contribution to GDP remains substantial, demonstrating its importance in the national economy. The value added by the art and craft manufacturing segment is particularly noteworthy, with a stable growth pattern observed over the past few years. This growth is bolstered by a strong international demand for handcrafted goods, including decorative arts, handmade jewelry, and sculptures. The sector benefits from the global appreciation of traditional Indian craftsmanship and the increasing trend towards sustainable, handmade products. However, challenges persist in the form of competition from mass-produced alternatives and the need for modernization in marketing and distribution strategies.

To capitalize on the growing demand, businesses must address these issues head-on, exploring innovative solutions and partnerships. Globally, India"s art and craft sector stands out for its unique offerings. However, there is a need for enhanced visibility and direct communication channels with international buyers. Here, platforms like Aritral. com can play a crucial role. Aritral is an AI-driven B2B platform aimed at simplifying international trade in commodities and raw materials. Offering services such as product listing, direct communication, and AI-powered marketing, Aritral can help businesses overcome barriers and tap into global opportunities. Indian suppliers and manufacturers are encouraged to leverage such advanced tools to streamline operations and connect with a broader audience.

By managing profiles and engaging in global sales assistance through Aritral, these businesses can enhance their reach and growth potential, ensuring a stronger foothold in the global market. "