Nuts and snacks are among the products that have a significant export value in the world markets. Success in marketing and exporting nuts and snacks in global markets requires careful planning, understanding target markets and effective implementation. Many countries in the world export nuts and snacks to West Asian countries. Nuts and snacks in the Middle East and West Asia are among the popular foods and people's attention. West Asia is characterized by arid and semi-arid regions, leading to limited water resources for agricultural purposes. Rice and noodles are staple foods in many Asian countries. Halal refers to food that is permissible according to Islamic law. Water scarcity is a major concern in many Middle Eastern countries due to limited freshwater resources and high population densities. West Asian countries have embraced modern agricultural practices to improve food production. Asian food manufacturers produce a vast array of products, including processed foods, snacks, beverages, sauces, seasonings, noodles, rice products, frozen foods, dairy products, and confectionery items. Georgia, located at the crossroads of Europe and Asia, has strategically positioned itself as a growing trade hub between Eastern and Western markets. The country’s open-market economy, favorable business environment, and strategic location along the ancient Silk Road route make it an attractive destination for trade and investment. Georgia's liberal economic policies have resulted in steady growth in recent years, with key sectors including agriculture, manufacturing, tourism, and information technology.
