Nuts and snacks are among the products that have a significant export value in the world markets. Success in marketing and exporting nuts and snacks in global markets requires careful planning, understanding target markets and effective implementation. Many countries in the world export nuts and snacks to West Asian countries. Nuts and snacks in the Middle East and West Asia are among the popular foods and people's attention. West Asia is characterized by arid and semi-arid regions, leading to limited water resources for agricultural purposes. Rice and noodles are staple foods in many Asian countries. Halal refers to food that is permissible according to Islamic law. Water scarcity is a major concern in many Middle Eastern countries due to limited freshwater resources and high population densities. West Asian countries have embraced modern agricultural practices to improve food production. Asian food manufacturers produce a vast array of products, including processed foods, snacks, beverages, sauces, seasonings, noodles, rice products, frozen foods, dairy products, and confectionery items. Ethiopia is recognized as one of Africa's fastest-growing economies. With a population exceeding 115 million, it offers a large and promising market for trade and investment. Traditionally, Ethiopia's economy has been based on agriculture, but in recent years, the government has been striving to shift the economy towards industrialization and services. The country has initiated numerous projects to develop infrastructure and improve the investment climate, including transportation networks, energy, and communications.
