The market for ornamental flowers and plants can vary in terms of its structure. In order to be part of the valuable export goods in international trade, flowers and ornamental plants must have some special characteristics. Flowers and ornamental plants in the countries of West Asia and the Middle East play an important role in beautifying the environment, connecting with culture and religion, industry and economy, and preserving biodiversity. Flowers and plants are often imbued with deep symbolic meanings in West Asian culture. Agriculture is one of the oldest occupations and includes growing plants and raising animals to meet human needs such as food, shelter, clothing, and medicine. In the developed countries of Asia, the agricultural sector is of special importance in such a way that they are currently turning to the production of more organic and healthy products. The Middle East is characterized by arid and semi-arid climates, resulting in limited water resources. West Asia is renowned for its date palm cultivation. Tunisia, as one of the North African countries, offers attractive opportunities for international trade. Geographically, it holds a strategic position, serving as a gateway to markets in North Africa and the European Union. Tunisia's market is diverse, encompassing sectors such as agriculture, energy, handicrafts, and technology. In the agricultural sector, Tunisia is one of the largest producers and exporters of olives and olive oil in the world. Citrus fruits and seafood are also among the country's key export items.
