The market for ornamental flowers and plants can vary in terms of its structure. In order to be part of the valuable export goods in international trade, flowers and ornamental plants must have some special characteristics. Flowers and ornamental plants in the countries of West Asia and the Middle East play an important role in beautifying the environment, connecting with culture and religion, industry and economy, and preserving biodiversity. Flowers and plants are often imbued with deep symbolic meanings in West Asian culture. Agriculture is one of the oldest occupations and includes growing plants and raising animals to meet human needs such as food, shelter, clothing, and medicine. In the developed countries of Asia, the agricultural sector is of special importance in such a way that they are currently turning to the production of more organic and healthy products. The Middle East is characterized by arid and semi-arid climates, resulting in limited water resources. West Asia is renowned for its date palm cultivation. Indonesia, as a rapidly growing economy in Southeast Asia, presents numerous business opportunities. Understanding the local culture and market dynamics is crucial for success. The country has a diverse population with significant cultural differences across its many islands, which means that localized marketing strategies often work best. Building strong relationships is essential in Indonesian business culture, as trust and personal connections can greatly influence business dealings. Language can be both a barrier and a bridge.
