Handicraft refers to the process of producing products using people's hands and manual skills. Handicraft export has an important place in international trade and is considered as a significant part of world trade. Handicraft producers play an important role in the supply market. The Middle East region has a rich history and culture that has led to a variety of handicrafts , including the most famous handicrafts in the world. Modern handicrafts refers to industries that design, produce and sell handmade products using new technologies and advanced technologies. Handicrafts and traditional crafts are forms of artistic and skilled craftsmanship that involve the creation of objects or decorative items using traditional methods and techniques. Traditional industries and handicrafts still play an important role in the economy of all Asian countries. The West Asian region has always been one of the important centers of handicrafts in the world with 14 countries, and it is one of the original and oldest industries in the Middle East. Islamic lands, despite the diversity in customs and culture, each has formed a unique artistic heritage, which is collectively known as Islamic art. Indonesia, as a rapidly growing economy in Southeast Asia, presents numerous business opportunities. Understanding the local culture and market dynamics is crucial for success. The country has a diverse population with significant cultural differences across its many islands, which means that localized marketing strategies often work best. Building strong relationships is essential in Indonesian business culture, as trust and personal connections can greatly influence business dealings. Language can be both a barrier and a bridge.
